The Story Behind The Business of Fashion in Africa
Africa represents only 1 % of the Global Fashion Market.
If there is one thing every world citizen has in common, whether African, Asian or European, it’s clothes: we all wear clothes.
Ralph Lauren, Tom Ford, Dior, Giorgio Armani are all names of not only highly creative minds but also strong business leaders creating thousands of jobs and evaluated at millions. The global fashion market is worth $3 trillion, however, Africa represents a mere 1% of that.
From South African Fashion designer to Global Fashion CEO
A deeper look into the industry shows that Africa doesn’t lack creative talent, manpower or even access to resources. One of the main stumbling blocks in the industry in South Africa particularly is the ineptitude of our creative geniuses to turn their fashion brands into fashion businesses, that create profit, jobs and make an impact in the South African economy. There is a need for educating the industry on – the Business of Fashion.
Introducing Threads Stitched by Standard Bank
Threads is a 12-week program taking place in 4 regional classrooms: Durban, Johannesburg, Cape Town and Port Elizabeth. The program is curated by the University Cattolica of Milan and tackles the business side of fashion: from logistics to eCommerce, to franchising right through to accounting & marketing.
The program is designed to help South African fashion entrepreneurs step up to their next.