How to Boost Your Online Presence

To sell your fashion products, people need to know about them. For many years, direct advertising and word of mouth were the two primary methods. Fortunately for all entrepreneurs, many new and cost friendly options are available. With the internet, your product can be reached by millions of possible customers worldwide. Don’t miss out on potential sales, boost your online presence today.

 

  1.     Website

Your website is the virtual window of your fashion brand. Just like your physical shop, it’s important the website design reflects the brands image and philosophy. That’s why your website name should always be your brand’s name.

Be sure to include as much information about your company as possible.

Your website is also the perfect place to share content related to your products. From fashion tips, news about your company to thought leader articles.

Worried you won’t have the time to write? That’s when platforms such as freelancer or PeoplePerHour come in hand. Hire a free freelancer to produce 2 to 3 niche articles a month.

Producing blog articles does wonders to SEO (Search Engine Optimisation). This means users are more likely to find your articles on search engines such as Google or Yahoo. Thus discovering your amazing brand and products.

 

  1.     Email marketing

Now that your website provides relevant content to your niche, it’s time to deliver it to potential customers. Newsletters are the perfect tool to communicate product releases, brand updates, niche content and promotions to your customers.

Ensure your website features a link which allows visitors to sign up for to your newsletter.

The newsletter should include your brand’s contact details, partners and social social media information.

Reckon your content is worthy of a press release? Distribute it to free online press agencies such as MyPR and boost your SEO ranking.

 

  1.     Social Media

It’s no secret, most people spend their time on social media. From Instagram stories, to snap chat and live streams on facebook. Depending on the target audience preferred platform, every business should be active on at least 2 social media networks.

In order to be noticed on social media, you have to do more than just create a stylish profile. It’s the opportunity to position your brand as a thought-leader. Sharing content relevant to your brand’s vision, gives a reason for your target audience to engage further. For example, if you’re in the sustainable fashion industry, content about new eco-friendly developments would resonate with your target audience.

Be sure to include your brand’s social media information in your email signature with platforms such as NewOldStamp or My Signature.

Need a little help organizing your social media content? Check out our selection of social media tools here.

 

  1.     Tags & Hashtags

What are tags and what should you use them for? The internet uses tags to describe specific details regarding content. This micro-data is used to micro-categorize articles, a bit like books end-page word index. Tags enable users to find exactly what they are looking for. For example, we’ve used ‘social media, online, magazine’ to describe this article.

Hashtags work in the exact same way. By putting a relevant selections of hashtags to your social media content, users can quickly determine if the content resonates with them. It also ensures your content reaches a wider audience. Use platforms such as hashtagify and All Hashtags to help you find the most popular hashtags.

You should also create tags tailored to your brand’s content. For example, we use #ThreadsBySB on all content relating to Threads. This enables our audience to easily navigate through all the latest content solely focused on our brand.

 

  1.     Always Engage

All your online efforts can go unnoticed if you don’t engage further with your niche  community. The internet provides digital access to reach your target audience, at any place they are, and at a time that suits them. From facebook groups, ongoing twitter conversations to niche blogs.

This is the perfect opportunity to connect with your audience, promote your brand’s vision and gather some key insights. All without spending too much on advertising budgets.

Personally connecting with potential customers creates lasting relationships that increase brand awareness and loyalty. Reply to comments on social media platforms. Like and share content relevant to your brand.  Position your brand as an expert by answering questions unrelated to your brand on niche platforms and blogs. For example, if you’re fashion business focuses on  jewellery, you can answer to forums questions related precious stones. Thus showing the world your business is an expert on the topic.

Make sure engagement is a key component for all your online marketing strategies.

 

  1.     Stay consistent

The golden rule to any business, should be making the consumer’s life easier.

Aim to have the same handle for all social media profiles. By keeping it consistent, potential customers will easily find your brand on every platform, regardless of if they signed up to your newsletter or not.

 

  1.     Offline drives the online

Don’t rely solely on your online strategies, get the word out there! Nothing beats direct contact to get people to remember your brand. Be sure to include all digital handles on your physical assets such as business cards, brochures and flyers.

Wondering how others go about their online presence? Start the discussion and ask your fellow fashion entrepreneurs on our online forum.

 

Threads Team

We believe in change. We believe in leaving a lasting impact. That's why threads mission is to empower the next of South African fashion entrepreneurs by providing them with the tools, resources, and networks to run a sustainable business operation and thrive internationally.