As you know, Threads is proudly rooted in South Africa and a strong supporter of all things ‘Made in South Africa’. To showcase some of the best the country has to offer, #ThreadsbySB has partnered with South African Tourism to organize 3 Field trips part of the Accelerator program. During these trips, all participants from the 4 campuses come together and take a #shotleft to find inspiration across the different provinces. Besides exploring Arts & Culture and the local fashion industry, they’ll undertake real-life industry activities and discover some of the best practices from the country. After an exciting first trip in the Eastern Cape in December, this time the entrepreneurs were headed to the Western Cape.
We always want the best for our ambitious entrepreneurs. That’s why the entire team stayed in Cape Town’s N#1 hotel fueled by art, music & of course Fashion, the Radisson Red. After settling in, it was time to discover one of Cape Town cultural gems, the Zeitz MOCAA. Not only does the museum preserve some cutting-edge contemporary art from Africa and its Diaspora, but it’s also an architectural masterpiece in its own right.
Day 2 of the field trip focused on eCommerce. Indeed, not too long ago our entrepreneurs got to learn all about setting up a successful eCommerce platform. But how does one process +5000 orders & deliveries a day? What are the crucial elements to successful online stores? Who better to answer these questions than eCommerce masters Spree? That’s right! Our entrepreneurs got to see what it takes to reach eCommerce excellence. From product photography essentials and publishing fashion items to client delivery, returns and complaints as well as logistics & warehousing.
Media 24 CEO and #ThreadsBySB Judge Vincent Hoogduijn didn’t just join us for lunch. He participated in an exclusive Q&A Session with our entrepreneurs. The discussion went from trend forecasting, managing customers expectations to the current state of eCommerce in South Africa as well as globally.
The last day of the field trip focused on co-creation, sustainability & ethical fashion. That’s why we kickstarted the day by checking out some of the coolest designers in Cape Town. We spoke to the founders and people behind the brands: Sol-Sol, “I and I”, Young and Lazy, and of course, #ThreadsBySB finalist 2BOP as well as a visit to Missibaba manufacturing studio.
Fashion being the second most significant polluter in the world, we felt it was time for a real discussion on sustainability. According to WFF, manufacturing one cotton t-shirt takes up 2,700 liters. Yes, fashion has a real cost to our world. That’s why Jackie Burger, former editor of ELLE Magazine and #ThreadsBySB judge hosted a co-creation session with Karen Bosman, Wesgro Strategic Research, and Communications Officer shared insights on sustainability in fashion.
“Sustainability is a way of life as it is Creativity, Trend, Long-Term Solutions, Originality, and Innovation.” – @Jackie_Burger_ on #ThreadsBySB
That’s it for our Western Cape Field Trip! Stay tuned to uncover more insights with The Business of Fashion Accelerator Program Threads Stitched By Standard Bank.